First impressions matter, today more than ever. Look great and grow your book of business with the power of ActiveAgency.
Your website is customized to reflect YOUR agency. No cookie-cutter templates here!
Integrated sales tools
WOW prospects and sell value over price with Clickable Coverage, Hello Producer and more.
Live chat and easy-to-use forms are seamlessly integrated to make life easy for clients.
A platform for growth
It’s not just a website, but rather a powerful, flexible platform to compete in today’s world.
An exclusive package for IA&B member agencies
The complete, cost-effective website solution for IA&B insurance agencies.
Your prospects, clients and referral partners are already visiting your website. And you only have one chance to make a great first impression. With ActiveAgency, you will.
ActiveAgency is not a “lead generation” or “marketing automation” machine. Rather, it’s a professional, powerful website platform designed to support what you already do so well…build relationships.
6 minutes, 20 seconds
The time prospects spend exploring Clickable Coverage graphics. Wow.
It’s all about relationships.
Today, it’s expected.
More Best-In-Class Features
But wait. Here’s more.
Exclusive IA&B features
As an added bonus, IA&B agencies have full access to these exclusive features.
Custom Design and Layout
Your website is customized to reflect YOUR agency. No cookie-cutter templates here!
A wide selection of IA&B’s exceptional tools and client resources are seamlessly integrated.
As an IA&B member, you have access to a collection of videos showing the power of being independent.
Show your commitment to IA&B, Trusted Choice and Make-A-Wish Foundation with brand logos.
Top-tier website hosting
Websites are expected to be fast, available and secure. We partnered with Flywheel, one of just four WordPress-recommended hosting companies.
Did you know Google’s Chrome browser shows warning messages to visitors when websites don’t have SSL security? That’s why we include it…for free.
This simple, PDF report is emailed monthly and includes website performance insights, activity, security updates, SEO results and more.
The time it takes website visitors to form an opinion of your agency.
~ Missouri University of Science and Technology
“Our site looks absolutely stunning! You guys were so easy to work with and definitely went above and beyond. Thanks so much for all of your help!”Kelsea EblenSynergy Insurance Group
“We could not be happier with the results of our project. We would recommend Forge3 to anyone considering a new website.”John HannonEvarts Tremaine
$ 250per month
- Mobile Responsive Website
- Clickable Coverage
- Hello Producer
- Integrated Forms
- Notification Bar
- Live Chat Integration
- Search Optimized (SEO)
- Website Hosting
- SSL Security
- Monthly Reporting
- + Exclusive IA&B Features
- No Setup Fees
- No Long-Term Contracts
“Can’t tell you how excited we are and how extremely pleased we are with the end result. You all have done a fabulous job. Thanks to the entire team!”Shelly BrouseMedChi Insurance Agency
“The ActiveAgency platform was one of the best decisions we've made. The Forge3 team made sure they understood OUR goals and customized everything to fit us.”Roxi SeilhamerStrickler Agency
“We could not be happier with Forge3. They do exactly what they say they do, on time and on budget. They are wonderful to work with.”Don BatchelorLipscomb & Pitts Insurance
“It has been a pleasure working with Jeff, Monika and the rest of the team. I look forward to going 'next level' with Digital Marketing.”Jim FrentzThe House of Insurance
“We love our new website! The team at Forge3 was great to work with and did an awesome job!”Lisa MusselmanCrawford-Henderson
“That site looks amazing. You guys did a truly amazing job.”Evan ChambersChambers Insurance Agency
“I was very impressed with the industry knowledge Jeff and his staff demonstrated. The website they developed looks great!!!”Tony MacourekFirst Volunteer Insurance
Common questions and answers
Here are a few questions we hear a lot.
No. Unlike other providers, ActiveAgency is not a template solution. Rather, it’s a flexible, highly-customizable platform. Just about anything is possible. As you’ll see by looking at a few sample sites, we work hard to ensure that each website reflects the unique personality of the agency.
We often hear that it must be “too good to be true” – but it’s not. We earn your business each and every month. You’re free to cancel at anytime – whether it’s after one week or 10 years.
Not for agencies already on the platform. The pricing is locked in.
We start the billing on the first of the month after we get started. And, a lot is included: custom mobile responsive website, Clickable Coverage, Hello Producer, integrated forms, notification bar, live chat integration, search engine optimization (SEO), top-tier managed website hosting, SSL security, monthly reporting and more. Plus, we handle ongoing security updates, do daily backups and expand and enhance the platform on a regular basis. For example, you’ll have access to any new Clickable Coverage graphics we develop and add to our portfolio in the future.
Absolutely. All ActiveAgency sites are fully mobile-responsive. This is required in today’s mobile-first world. It also helps with SEO.
Nope! The more the merrier.
The service we recommend and use is Chatra. You can sign up for a free account with them and we’ll integrate it into your new website before launching. We find that around 70% of ActiveAgency subscribers use live chat on their sites.
We find that a typical ActiveAgency project takes about 6 – 8 weeks from kick-off call to launch. However, the actual timing depends upon many factors, including the level of customization, your availability and the organic nature of a custom project like this.
We include 10 hours of upfront design customization for free. Most agencies remain within this scope, so there’s no additional costs. However, for agencies looking for more extensive customization, anything beyond the 10 included hours is invoiced separately once the website is launched. There are no surprises, however. We discuss this on the kick-off call and keep you updated as the project progresses. You always know what to expect and have full control of the scope and any related costs.
There are two parts to SEO: upfront (site structure, keywords, quality content, SSL security, website speed, mobile responsiveness, etc.) and ongoing (routine content updates and blog posting). The upfront part is included, whereas the ongoing part is available as an option in addition to your core ActiveAgency subscription.
Simply put, a big part of good SEO is producing keyword-rich content on the website. Typically, this is in the form of a blog. While the blog feature is integrated within ActiveAgency, having us write ongoing content unique to your agency is optional. For that, you’re able to do it on your own or you can enlist our help under a separate digital marketing engagement.
No. We include the SSL security certificate and handle all aspects of installation, configuration and renewal. In other words, you don’t need to worry about it.
Yes. Typically, this is done by linking to an agency management system client portal solution like CSR24 or AMS360. Other integrations may also be possible, which we’re happy to discuss.
Most likely. If you’re not yet using an email marketing platform, we recommend using Campaign Monitor. We can connect all of the forms on your new website to the system so that the email addresses and contact information are automatically fed into the system – ready for the next time you send an email blast.
Absolutely! That’s the whole idea. ActiveAgency is not a rigid template, but rather a very flexible platform. We customize just about everything for each agency. After all, your website needs to reflect YOUR agency. See our sample sites to get a sense of how different each site looks.
If your existing website has good, up-to-date content, we can use a lot of it. Typically, we merge it into our ActiveAgency demo site and start customizing from there. Otherwise, we work together and are happy to write new content or edit existing content. You can be as involved (or not!) as you’d like to be.
No. Top-tier managed website hosting is included in the $250/month package.
We provide WordPress training when we launch your site. So, you can edit the website internally (after all, it’s your site!). Or, if you prefer, we’d be happy to make any changes or updates for you. For very small changes, we typically handle those at no additional cost. More substantial changes may require additional work, in which case we let you know upfront if we need to bill extra for it. There are never any surprises.
There is quite a bit of information in your monthly ActiveAgency report, including website security and plugin updates, uptime monitoring results, website traffic performance, site integrity scan results and keyword performance (SEO). It’s delivered to you (and/or others on your team) on the first of each month. Nice and simple.
My agency wants to use the chat feature on our site, but what happens if we’re not available to chat? Will we look bad?
If you’re not available, Chatra simply shows the visitor a message asking for his/her email address. That email address is then emailed to you (and/or others within the agency) so you can respond at your convenience. Chatra offers many configuration options related to messaging, appearance and more. It’s a great platform.
Absolutely. We don’t “take over” your domain name or email. You remain in full control, as you should.
You’re welcome to copy any content that is unique to your agency. Core ActiveAgency features, functionality and design is non transferable, of course.
Usually, the goal is to increase the number of qualified people (prospects) who see the website. Our digital marketing division offers a number of cost-effective ways to do exactly this, including simple ActiveAgency add-ons like +Ads.