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Search Engine Optimization (SEO)
People are already visiting your website as you read this. They’re finding your agency on Google and other search engines and are also typing your website address directly into their web browsers. That will continue and likely increase in the weeks and months ahead.
Of course, you probably want your agency to be #1 on the list for just about everything, right? That would be great! However, it’s impossible to guarantee. Most insurance agencies see a really nice improvement after a few months on ActiveAgency. Some even show up #1 for the search terms they care about most. However, don’t be surprised if that doesn’t happen for you. SEO is a complicated subject and is impacted by more than 200 factors—many of which are outside the control of your website. So, while we’d love to guarantee that you’ll be #1 from day one, it simply doesn’t work that way.
Your ActiveAgency website is built for SEO, however. There are many factors that go into this, including content structure, page layout, menu design, location pages and a bunch of technical elements like code structure, sitemaps, schema markup, mobile responsive design, SSL security, website hosting speed and more.
Other factors that impact SEO include how old your insurance agency is, how long you’ve had your website address in use and the number of years left before your domain name expires (the longer the better, so extend your registration if you can). In addition, the more 5-star Google reviews and Facebook recommendations you have, the better!
However, the best SEO involves a proactive approach to content creation. The best strategy is for you to write and share unique content on an ongoing basis. You can do this via your blog, on other pages on your website or even by writing “guests posts” for other businesses in your local area (and having them link back to your website).
Check out the guide we wrote in the suggested action items below.
Suggested Action Items
- Read Understanding search engine optimization (SEO) for insurance agency websites
- Create and regularly post unique content on your blog, location pages and product pages
- Extend domain name registration period (the longer the better)
- Ensure your Google My Business profile is up-to-date (correct agency name, address and office hours)
- Focus on getting more 5-star Google reviews and Facebook recommendations
- Talk to your referral partners and see if they’ll add a link to their website pointing to your website
If you’re like most people, all of this sounds about as fun as going to the dentist. That’s why we have a few suggestions for outsourcing it.
Contact us to learn more.
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